16 Fundamental Pillars

TGG’s Sustainable Rural Development Goals encompass all essential elements to transform and improve the lives of people in rural areas through responsible and sustainable habits. Ideated to allow men to strike the right balance between industrialization and environmental concern, empowered by the true story of people who have started to live in the new sustainable way.

It is essential to effectively plan the development model of rural areas in which the project takes place in accordance with the geographical location, its culture, traditional heritage, craftsmanship, art & craft,  habits, natural resources, history, education level, social awareness and many other factors that are unique to each country. 

According to the intrinsic diversity and uniqueness that characterises different regions, we have set these goals. Each point is structured so to adapt in a dynamic way to a variety of rural areas allowing to achieve the same grade of development, ensuring that sustainability objectives are reached, as those are at the true core of the whole program.

Nature will sustain humans with its fruits, and only if the developments planned and implemented are responsible, sustainable and taken forward with accountability, in a mutual and respectful relationship with nature, only then humans will live in a true symbiosis with the environment and maximise benefits of both worlds. This is why social transformation is a pillar of the TGG’s Sustainable Rural Development Goals.


  • Food security for everyone
  • Zero waste of food items produced
  • Developing plantations for sustainable revenue
  • Collection and preservation of parent seeds
  • Research support for developing biological varieties of plants
  • Research on natural preservatives
  • Ensure adequate food-supplies both locally and globally
  • Natural farming & chemical free living 

Agriculture and Food-Production

Every village should be self-sufficient in terms of food production, and they must be able to store and process it. Cooperative farming and chemical free farming practice will be given special support. Plantation projects will be given priority to attain financial security to farmers. Collection of parent seeds and research on developing natural varieties that sustain the available conditions, creating value added products and developing natural preservatives are some research activities in which we focus. Agriculture will be the main pillar of our sustainable development goal.


  • Maintaining the natural heritage and cultural values of each village
  • Ecologically balanced construction activities.
  • Revival of the authentic cuisines and its traditional preparations
  • Rural tourism & responsible living
  • Enhancement of traditional knowledge.
  • Eco friendly lifestyle
  • Historic documentation of each village

Eco-Cultural Village

India has much more to offer to the world in terms of its culture, cuisines, lifestyle, hospitality, traditional knowledge, home remedies, geographical knowledge, preservation methods, zero waste techniques and eco-products.  Enhancing the development of each of the above-mentioned areas in a systematic way and documenting them properly for information and for future reference is vital for us to speak about our historical existential reality. It will also provide useful information for travelers visiting these places, thus contributing towards rural tourism development.


  • Healthy living
  • Reviving the knowledge of medicinal plants and its health benefits
  • Basic health care facility accessible for everyone
  • Health Insurance facility for everyone
  • Balanced diet and nutritional food for everyone
  • Practicing of Yoga, Meditation and other self-Healing methods
  • Birth control, and incentives for parents with less than two children
  • Special care centers for children and elderly people

Health Care

Prevention is better than a cure. Having good health is essential for our survival and prosperity. Reviving traditional medicinal knowledge and promoting natural cures are the priorities. Due to our change in lifestyle we have now started depending on chemical based drugs for speedy recovery and a quick response: however, once the situation is under control, health care should be conducted using clean natural products and with a balanced diet and healing processes, so to limit side-effects that derive from chemical-intensive drugs.


  • Reviving the handicraft cottage industry
  • Understanding and documenting the essence of craftsmanship methods
  • Developing interest among the newer generation
  • Linking handicraft with Rural Tourism
  • Incentivise chief artisans and create training schools
  • Provide volunteering support to cut production costs
  • Increase exponentially demand for such products


As the civilization of this country is at least 10000 years old, there are many traditional handicrafts and skilled manpower available in this country. Most of the craftsmen are moving away from these age-old creative works due to its replacement by cheaper options available through commercial and mechanized production. Revival of such handicraft, small-scale industries and artisanal practices, with the goal of establishing a worldwide market with its inclusion in rural tourism is essential for the country’s rebirth. 


  • Restoring biodiversity
  • Creating harmony among human and nature
  • Planting one tree per person each year
  • Developing a biodiversity zone in each village
  • Creating equal respect for all other species on this planet
  • Planting of minimum 10 trees against cutting of one tree
  • Planting bamboos to construct houses and utilities


The planet is for all kinds of species. We have been getting them out of our way,  destroying their habitat and killing them for the sake of urban expansion and industrialisation by exploiting natural resources excessively. Sustainability of human life is possible only if nature exists. We have to protect nature and biodiversity, finding a way to peacefully coexist. Restoration and replenishment of biodiversity is our prime focus.


  • Developing and promoting technologies with zero carbon footprints
  • Using of natural energy for mechanical and electrical activities
  • Energy produced in daily activities will be stored and used efficiently
  • Energy-efficient technologies to be given importance
  • Energy saving should be incentivised
  • Emission free industries should be encouraged

Zero Emission Technologies

Responsible technologies are the need of the hour. Special emphasis will be given on researching and developing such technologies as well as creating new opportunities for such newly developed technologies to thrive. These are the priorities to effectively address and counteract climate change and pollution, to lead the way towards sustainable development, and symbiosis with nature, since a mutual and respectful relationship with the environment is key in rural sustainable communities.


  • Recycling of household and industry waste for optimal use
  • Proper recycling centers for every regional zone
  • Every regional zone must have refurbished product development centers
  • Recycling of waste material to follow the best practices.
  • Proper solid and water waste management in each village
  • Research team to monitor waste management systems
  • Water conservation and clean drinking water

Recycling of Waste Materials

Though zero waste is the policy that is practiced in the eco-cultural model villages, there is waste that gets produced through various activities including e-waste. Every village must find a way to address waste management systematically, so as to avoid non-ecological and polluting practices. It is in our objective to develop proper recycling methods, and a special research division will be constituted to receive feedback from villages and to provide advice on how to effectively manage waste.


  • Clean drinking water for everyone
  • Conservation of every drop of fresh water
  • Percolation ponds at every village next to the biodiversity zone
  • Channeling all rainwater to the percolation pond
  • Recycling of all grey water and its application for irrigation
  • Canal project for agriculture activities
  • Natural filtration units using sedimentation method

Water conservation & clean drinking water

Every drop of fresh water that we receive needs to be preserved and used for agriculture activities and drinking purposes. Creating a proper landscape survey and making ponds to harvest rainwater is in the top priority list, followed by small rainwater harvesting tanks with a natural filtration system. Ensuring the reliability and safety of clean water supplies is essential to the stability of the sustainable community. Moreover, canal projects and other irrigation and drinking water projects will be given special attention, given the central role of water in both agriculture and sustainment.


  • Nature based learning program since an early age
  • Interdependency of all species for a harmonious ecosystem
  • Identification of individual interests, to guide students towards their path
  • Equipping students with communication skills and connection to the updated knowledge bank.
  • Accountability for consequences of student’s actions
  • Enable organisations to employ students from the new education system
  • Create opportunities for students with research background
  • Create opportunities to self-venture.

Alternate Education System & Employability

Most of the present education system has been focused on creating the much-needed workforce to the industry and other commercial establishments. An alternate education system is aimed to create human beings with values and respect for nature. Nature based learning programs where observations are given super importance is highly encouraged along with strong communication skills to interact, future technology and its foundation program, traditional knowledge and wisdom are the new stream of this educational practice. Simultaneously employability is also given foremost importance and the ecosystem is set to absorb these students and offer them higher educational opportunities in specialized areas as they work.


  • Understand the natural pace of production to define consumption.
  • Optimum level of consumption to avoid misuse of resources
  • Research to understand replenishment capacity
  • Planning to match consumption and replenishment pace
  • Optimal use of resources to avoid waste
  • Decommodification of essential items for survival
  • Avoid consumerism and produce long lasting items.

Responsible consumption

Nature has a pace at which evolution takes place until it is accelerated by human intervention. It is essential to understand nature’s pace of production, and set out consumption accordingly, with the aim of reducing the pressure on the planet.  A study on nature’s replenishment pace must be conducted before the implementation of any projects in rural areas, where natural resources are utilized for production purposes.


  • Full awareness of rights and duties
  • Legal system accessible for everyone
  • Social justice for everyone
  • No discrimination
  • No reservation
  • Equal opportunity for all
  • Humanity to replace divisions of cast and religion

Civil rights and responsibilities

Every citizen is an individual entity with their own rights and responsibilities entrusted by the constitution. They must be aware of their fundamental rights and their responsibilities towards society and nature. Every opportunity to educate people in rural areas about their rights and responsibilities, and how to protect themselves from infringement of such rights, is of utmost importance for us to create self-awareness and self-respect.


  • Medical facility
  • Proper connectivity (rail, road, air)
  • Preliminary and higher educational facilities
  • Eco housing projects to shelter individuals
  • Basic standard of living for everyone
  • Drinking water facility
  • Hygiene and sanitation
  • Recreational facilities

Rural infrastructure

All rural development programs must maintain the aesthetics of the rural areas yet providing the essentials for equal opportunities. These include, but are not limited to: eco-houses, non-polluting vehicles, slow life, village libraries, education and tutoring, youth clubs and associations, community markets and common facility centers, as well as irrigation, stockyards, connectivity to cities, transport, proper hygiene and sanitation, responsible agriculture practices and fair trade systems. 


  • Choice of industry that respects each village uniqueness
  • Priority to local inhabitants to set up such industries
  • Employ people from the same village
  • Reduce the migration of people to urban areas
  • Employ also all family members to increase household income.
  • Food processing as a primary target for every village
  • 5% of funds for research on eco-friendly technologies

Micro / Small scale Industries

Systematic development of rural areas, with a vision to provide employment and entrepreneurial opportunities is essential for self-reliance ambitions and sustainability purposes. Furthermore, the development that will derive as a consequence of this process can also contribute to reduce migration of workers and families to urban areas in search of employment, as well as better livelihood and salary opportunities. The viability of such projects will increase, as cost of operations and production are reduced due to factors such as low rent/lease amount, low energy cost, wage being lower, and production based.


  • Loan free life
  • Investors based funding with proportionate sharing of gains and losses
  • Funding agencies are also responsible for the projects’ success.
  • Minimalist living to avoid inappropriate expenses by managers.
  • Implement a revenue-based expenditure model.
  • Funding agency will conduct an impact assessment.
  • The development index of the village to be published annually

Funding & Monitoring

For the successful implementation of any of the above-mentioned projects, availability of funding is extremely important. It is essential that such funds come with more responsibility and care for the environment, rather than just the ultimate desire to generate profit on interest: equity and participation-based funding will imply a more effective and beneficial alignment of incentives. Also monitoring will play an important role in the fundraising process, ensuring greater levels of accountability and responsibility for both parties involved. It is therefore important also to consider the aim trough which funding is provided, as it is part of the social transformation process we are fostering.


  • Warehouses are to be made in each village to safely stock goods.
  • High quality packaging and distribution through a reliable transport system.
  • A cost-effective system to reduce packaging and logistic costs.
  • Research to improve the distribution system
  • A tech monitoring system to identify demand and enhance production
  • An efficient but affordable transportation network for good supply.

Warehouse and Logistic

In order to achieve capillary distribution of items and resources through the rural net of communities and villages, crucial for increasing living standards, stocking items and transporting them to a central distribution point is essential. Improved logistics and warehouse management will start to put the economic wheels into rotation and will ignite the lively and dynamic trading aspects of the rural economy, acting as center of the interactions of workers and helping foster development even further.


  • Technology to be given priority to connect all activities
  • Develop e-commerce trading platform for efficient sale of goods
  • Collaboration with trade distributors to reach global customers
  • Develop monitoring systems for production and distribution
  • Brand evaluation and product’s standardization
  • Quality enhancement and customer feedback
  • Branding and marketing

E- Commerce

The success of all commercial activities is attributed to its capability to convert the goods and services to a common medium of exchange. Cost effective sales and marketing are key to achieve this common goal and it is possible through E-commerce and E-auction. There are a wide range of goods and services produced through various projects and it needs to be brought to the notice of people, creating demand for the products, services and sales to be achieved. If we cannot sell the products that we produce then it is a waste of resources. 

Reach Us

Get in Touch

  • +91-4936-217060
  • ebox.tgg@gmail.com

Wayanad Country Homes, Onneyar, Vaduvanchal-P.O, Wayanad, Kerala, India